Apple keeps leadership in tabled market despite decline in sales

(Reuters/Beck Diefenbach)Apple remains to be the leader in the tablet wars.

Apple may have been facing a number of challenges over the past few months, but it still holds a firm grasp on the tablet market leadership.

According to a report by TechCrunch, the American tech giant controlled 27 percent of the tablet market share, which is up from last year's 24 percent. Moreover, the company increased its shipments from 42.6 million in 2016 to 43.8 million units in 2017.

Interestingly, the overall shipments of tablets fell 6.5 percent last year to 163.5 million, compared to 2016's 174.9 million output, according to data from analyst firm IDC. Following Apple in second place is chief rival Samsung with 24.9 million units shipped, good for a 15.2 percent market share. Finishing third is Amazon (16.7M) with 10.2 percent market share and Huawei (12.5M) 7.7 percent market share.

"Apple maintained a solid lead in the holiday quarter driving growth both through its lower-priced 9.7-inch iPad as well as its newly refreshed iPad Pro products," said the IDC report. "While the lower-price iPad has continued to drive a strong consumer upgrade cycle, the shifting focus is to iPad Pro and its potential in the commercial and education segments. With the only expected tablet growth to come from these segments, Apple's recent launch of 'Apple at Work' shows their commitment to maintain its leader position," the report further expounded.

Apple has been in the tech headlines lately, and often times for the wrong reasons. Last month, sources shared that the U.S. Department of Justice and the Securities and Exchange Commission have started to dig deeper into Apple's software update issue that affected the performance of older iPhone models.

Bloomberg reported that the department is looking at the possibility that Apple broke certain security laws concerning disclosures on the rollout of their software late last year.

The sources noted that the investigators are specifically concerned about the possibility that Apple misled its investors when they rolled out the updates.