After its official announcement last year, the connected smart jacket of Levi's finally has an estimated release window and a price tag to boot.
A report by Android Authority confirmed that Levi's Commuter Trucker Jacket, which was made in partnership with Google's ATAP division, will come out sometime this fall, and it will cost $350. No definite release date was given, and the initial target date of spring was apparently not met, leaving fans and other interested parties waiting a little bit longer.
The report also mentioned that the innovative jacket will be the first product to ever feature ATAP's Project Jacquard technology, which uses conductive fabric that turns clothing into connected devices. This will enable the wearer of the jacket to access different functions from his smartphone, like answering calls, opening Google maps, and playing music, among others, with just a simple tap on the jacket's sleeve.
The announcement of the price tag and updated release date was done during the SXSW festival in Austin, Texas, with top honchos Paul Dillinger, head of global product innovation of Levi's, and Ivan Poupyrev, Project Jacquard lead, spearheading a discussion on connectivity and how it will play a role in the future.
During the product's official announcement in May 2016, Poupyrev clarified that the Commuter Trucker Jacket is not "precious" technology and that it can be worn freely until it gets dirty and eventually thrown into the washing machine. He explained that the jacket will serve as a platform that is connected to the device via Bluetooth.
The visible touch zone may come with some threads, but prospective wearers can expect no big, intrusive wires. It also has chips, which fit on the sleeves, and these can easily be removed when the jacket is up for washing, said a report from The Verge.
"We don't have to treat a Jacquard jacket differently from any other jacket," Poupyrev added.