Nintendo aims to have 'every single person' own a Switch console

(Facebook/NintendoSwitch)The Nintendo Switch has surpassed the lifetime sales of its predecessor, the Wii U.

There is no doubt that Nintendo's flagship console is the hottest gaming system on the market today. With its massive success, the gaming giant is looking to take things to the next level with a new lofty goal.

During a recent Q&A session with investors, game producer and co-Representative Director for Nintendo Shigeru Miyamoto shared some details on the company's strategy to further broaden the reach of the Nintendo Switch console. "The marketing strategy going forward is to instill a desire to purchase Nintendo Switch among a wide consumer base in all regions of Japan, the US, and Europe," said Miyamoto.

Moreover, the Nintendo boss also said that their "ultimate ambition is for a Nintendo Switch to be owned not just by every family, but by every single person." Regardless of how high the company's long-term goal may be, Miyamoto mentioned some key reasons why he believes achieving such a feat is possible.

He said that the versatility of the console that allows gamers to carry it around anywhere and enjoy "competitive gameplay via local wireless connection" is what has made the Switch more appealing.

"If consumers come to take it for granted that everybody has a Nintendo Switch, then we can create new and very Nintendo genres of play, and Nintendo Switch can have a life apart from smart devices and other video game systems," Miyamoto went on to say.

Meanwhile, Nintendo's managing executive director Shinya Takahashi mentioned one of the biggest challenges they will be facing in expanding the console's reach. "The question going forward is how to convey the allure of Nintendo Switch to a wider range of age groups, regardless of gender," he said. Gamespot noted that the Switch has already sold 14.86 million units since it was introduced back in March of 2017.

A testament to its remarkable success is that it took only 10 months for it to eclipse the lifetime sales of the Wii U console, which stood at 13.5 million units sold globally. With Miyamoto's latest pronouncements, it will be interesting to see the innovations and offering Nintendo will be pulling off its sleeves for the Switch console.