Xiaomi's aggressive move to take its brand to different countries across the globe has paid dividends for the emerging smartphone player, enough to put it above some of its bigger and more recognizable competitors in 2017.
According to the numbers published by the International Data Corporation (IDC), the Chinese smartphone manufacturer doubled its quarterly smartphone shipments, selling 14 million units more compared to the last quarter of 2016. Overall, the company shipped 92 million smartphone units last year, compared to 53 million units in 2016, translating to a 74.5 percent year-over-year growth.
Interestingly, Xiaomi's growth tops the output of three of its chief competitors combined. These are Apple, Samsung, and Huawei, a TechRadar report noted. Samsung grew 1.9 percent, shipping 317.3 million smartphones last year, while Apple posted a dismal 0.2 percent growth behind 215.8 million units shipped. Huawei posted a 9.9 percent growth, while OPPO settled for a 12 percent growth behind 153.1 million and 111.8 million shipped smartphones, respectively, in 2017.
Xiaomi's impressive growth was attributed to a number of things like its move to expand in Spain and releasing the Xiaomi Mi A1 and Mi Mix 2. This went against the decision of other leading brands to come up with high-end smartphones that may have been too pricey for many.
"The latest flock of posh flagships may have had consumers hitting the pause button in the holiday quarter," said Anthony Scarsella, Mobile Phones research manager at IDC. "With ultra-high-end flagships all the rage in 2017, many of these new bezel-less wonders proved to be more of a luxury than a necessity among upgraders," he added.
"Even though we have seen new full-screen displays, advanced biometrics, and improved artificial intelligence, the new and higher price points could be outweighing the benefits of having the latest and greatest device in hand," Scarsella explained.
With Xiaomi riding its momentum entering 2018, the smartphone landscape may soon change, as the Chinese manufacturer continues to conquer new markets, creeping behind the more recognized industry leaders.