Xiaomi launches Express Delivery Service in India

(Xiaomi official website)A promotional image for the Xiaomi Express Delivery Service in India.

Chinese smartphone manufacturer Xiaomi continues to work its magic in India by launching a new service that will allow for a better purchasing experience for its customers.

BGR India reported that Xiaomi has launched its new Express Delivery Service for the Indian market. The service covers all orders placed on the Mi Store App and the Mi.com/in website, and it delivers the orders in a single day with no extra charges. The Express Delivery, however, is available only to select pin codes in Bengaluru, as of the moment, the report added.

According to Gadgets360, purchasers who wish to enjoy the service simply need to head on to the "Order Information" page on the Mi.com website then select the "Express Delivery" option. As for the Mi Store App users, they need to tap the "Delivery Service" option after checking out. If the users are eligible, they will see the "Express Delivery Service" option, which they need to select followed by hitting the "Confirm" button.

Interestingly, there are certain conditions that also need to be met before purchasers can place their orders for the Express Delivery Service. The official guidelines state that the order timings must fall between 9 a.m. to 4:30 p.m. and that the Cash On Delivery option will not be applicable in the service. Moreover, the service will not be available during Sundays and can only be used for only one eligible product at a time.

Last month, independent analysis firms Canalys and Counterpoint confirmed in their latest data that Xiaomi had overtaken Samsung in the Indian smartphone market leadership. Data from Canalys showed the Chinese phone manufacturer taking 27 percent of India's market share, compared to Samsung's 25 percent during the fourth quarter of 2017. Counterpoint, for their part, also had Xiaomi winning over Samsung with a 25 percent market share control over the latter's 23 percent.

Canalys research analyst Ishan Dutt said that Xiaomi's persistence had "paid off." "Its results are commendable, given it entered the market just three years ago. Multiple factors have contributed to Xiaomi's growth, but the key reason for its current success lies in the autonomy that it granted its Indian unit, letting it run the business locally. Localization in channel strategy, marketing and products has been evident in Xiaomi's Indian operations," Dutt expounded.